In March, I noticed many of my new client conversations were clustering around one age band: people born between 1965 and 1975. The more I looked at it, the more it felt like a window into where health insurance pressure is hitting hardest right now — pre-Medicare transitions, renewal stress, affordability fatigue, and tougher employer decisions. I turned that observation into a short article here. Curious whether others in HR, benefits, or leadership are seeing the same pattern. #EmployeeBenefits #HealthInsurance #HR #BenefitsStrategy #Medicare #SmallBusiness #PeopleOps #PDXBenefits

May to October Is Prime Benefits Season The best benefits decisions are not made in a holiday rush. They’re made with time to review providers, analyze utilization, educate employees, and plan strategically. Before summer travel and outdoor activity increase, your team should know where to go, what is covered, and how to use the plan. By starting in May, employers gain time to review networks, compare options, and prepare for fall without being forced into rushed year-end decisions.